As a PPC specialist, all information concerning the Google updates is important to me. I was reading an article called "Google’s Update And PPC." It stated that PPC is finding it more difficult to attain the highest quality score. Due to the latest updates, it will be difficult to reach the top advertising certain services or goods. It is true that PPC specialists must work extra hard to get the best result. But it is worth it. Google updates will not force me to change my career, so I'm not afraid of any challenges. Although it takes me a lot more work than I expected, I will still master the system. Real challenges allow me to grow as a specialist and increase my knowledge. Advertising the services will require me to consider such factors as the number of keywords, popularity of terms, and quality of landing pages. PPC specialists are well aware of the fact that there is no impossible task.